About Us

Expert advice you can trust

Fresh Finance Group has been helping people across Staffordshire and the UK navigate mortgages and protection since 2006. We're not a comparison website or a call centre — we're real advisers who take the time to understand your situation.

Our story

Fresh Finance Group was founded in 2006 with a clear mission: to give everyday people access to the same quality of mortgage and protection advice that was previously only available to the wealthy.

Over nearly two decades, we've helped hundreds of clients — from first-time buyers taking their first steps on the property ladder, to experienced landlords growing their portfolios, to families making sure they're properly protected.

We're based in Newcastle-under-Lyme, Staffordshire, and while we serve clients all over the UK, we're proud of our roots as a local business built on word-of-mouth and repeat clients.

As an appointed representative of PRIMIS Mortgage Network, we operate within a leading regulatory framework while accessing a broad panel of lenders. That means you get a strong range of options with the security of proper oversight.

2006
Year established
18+ years of experience
Hundreds
Clients helped
Across the UK
AR
Appointed Representative
of PRIMIS Mortgage Network
20+
Lenders on panel
Broad lender panel

Regulatory information

Your financial protection is our highest priority. Here's exactly who we are and how we're regulated.

Authorisation

Fresh Finance Group Ltd is an appointed representative of PRIMIS Mortgage Network, a trading name of Personal Touch Financial Services Ltd, which is authorised and regulated by the Financial Conduct Authority.

Financial Conduct Authority Registration

Personal Touch Financial Services Ltd is entered on the Financial Conduct Authority Register (Financial Conduct Authority No. 187648). You can verify this at the Financial Conduct Authority Financial Services Register at register.fca.org.uk.

Company details

Fresh Finance Group Ltd is registered in England and Wales. Company Registration Number: 05706346. Registered office: 10 King Street, Newcastle-under-Lyme, Staffordshire ST5 1EL.

Consumer Duty

We operate in full compliance with the Financial Conduct Authority's Consumer Duty. Our aim is to deliver good outcomes for all our clients — providing clear, fair, and honest advice at every stage.

Get in touch

Ready when you are.

No pressure. No jargon. Just honest advice from people who genuinely care.

Call 01782 595252

Your home may be repossessed if you do not keep up repayments on your mortgage.